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Celebrating Women in Real Estate: Leading the Way on International Women’s Day
March 8, 2024
As we celebrate International Women’s Day, we are proud to recognize and honor the incredible women making their mark in ...
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SPAM-Proof Your Emails: Tips for Maximizing Deliverability and Engagement
February 22, 2024
Sending marketing emails to a large contact list can be a powerful tool for real estate agents to generate leads ...
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A Stress-Free Checklist for Changing Brokerages
February 15, 2024
Considering switching real estate brokerages but do not know where to start? Fear not! We’ve got your back with this ...
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Decoding Home Warranties: Are They Worth It?
February 8, 2024
National Home Warranty Day on February 10th is an ideal occasion to dive into the world of home warranties and ...
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9 Must-Know Online Security Tips for Real Estate Agents
February 6, 2024
In today’s digital age, real estate agents rely heavily on online tools and platforms to conduct their business efficiently. In ...
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Unlocking Listing Leads: A Comprehensive Guide for Real Estate Agents
February 1, 2024
As a real estate agent, you understand the importance of finding new listing leads to grow your business. One often ...
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Maximizing Property Listings Using Multiple Social Media Channels
January 30, 2024
In today’s ever-evolving marketing landscape, staying ahead is crucial for real estate agents looking to promote their property listings effectively. ...
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A Guide to Safeguarding a Home from Radon Gas
January 25, 2024
During January, it’s important to note that this month is Radon Awareness Month, highlighting the significance of protecting your clients ...
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Building Stronger Connections: Get to Know Your Home Buyers and Sellers
January 18, 2024
National Get to Know Your Customers Day on January 18th is a perfect reminder for real estate agents to prioritize ...
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Empowering Real Estate Agents: How to Equip Your Home Buyer Clients with Expert Advice
January 16, 2024
As a seasoned real estate agent, your knowledge of the local area is your most potent asset when guiding home ...
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10 Cost-Effective Tips to Boost Listings in a Tough Market
January 9, 2024
In today’s real estate market, generating home seller leads can be challenging, with low inventory and climbing interest rates. But ...
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Thriving in Tough Times: Proven Strategies for Winning Home Seller Leads
January 2, 2024
In a challenging real estate market, successful real estate agents must adapt and use innovative techniques to secure home seller ...
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How to Guard Against Wire Fraud in Real Estate Transactions
December 26, 2023
In 2022, the real estate industry experienced staggering losses of $400 million due to wire fraud, contributing to $10 billion ...
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Guiding Home Buyers: Key Considerations When Purchasing Waterfront Homes
November 30, 2023
When advising prospective buyers on the intricacies of acquiring waterfront properties, the experienced real estate agent highlights the allure and ...
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Encourage Your Clients By Explaining Mortgage Discount Strategies
November 21, 2023
With today’s high mortgage interest rates, potential buyers may believe buying a home is beyond their reach. But you can ...
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The Starter Home Dilemma: A Guide for Real Estate Agents
October 10, 2023
In the bygone days of real estate, first-time buyers could chase the elusive American Dream by investing in a modest, ...
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Smooth Moves: Ultimate Checklist for a Seamless Transition to a New Home
September 21, 2023
Moving to a new home is an exciting chapter, filled with the promise of new beginnings and fresh experiences. But ...
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How to Create a Schedule for Maximum Efficiency and Work-Life Balance
August 22, 2023
Real estate agents are a busy breed. Between showings, open houses, client meetings, and negotiating deals, there’s never enough time ...
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Unveiling the Hidden Gems: Lead Generation Tactics for a Low Inventory Market
July 20, 2023
Housing inventory has hit an all-time low, and everyone feels pressure to adapt and thrive in this challenging market. It’s ...
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Safeguarding Your Seller’s Vacant Listing
June 29, 2023
How to Get the Insurance Coverage Right For most people, selling their homes is an exciting step toward a new ...
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Rising Hispanic Homeownership in the Face of Adversity
June 27, 2023
The real estate market in 2022 started off with a bang due to the lowest interest rates on record. This ...
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Marketing Strategies for Selling a Unique Home
June 22, 2023
Selling a one-of-a-kind home requires a distinct approach to marketing. Conventional sales techniques won’t suffice when attracting buyers for a ...
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Targeting the Millennial Home Buyer
June 8, 2023
Members of the millennial generation now own 52 percent of American homes. Born between 1980 and 1994, this group made ...
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A Real Estate Market Perspective: Navigating Mortgage Rate Forecasts
May 30, 2023
As real estate agents, staying informed about the ever-changing landscape of mortgage rates is crucial. In a recent presentation, Sean ...
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ChatGPT Prompts That Win a Property Listing!
May 25, 2023
To leverage the full potential of ChatGPT for your real estate listings, it’s crucial to ensure that you’re framing your ...
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The Art of Writing an Inviting Welcome Letter to Home Buyers
May 16, 2023
As a listing agent, one of the most critical aspects of your job is to create an inviting atmosphere for ...
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The Power of Newness: How New Agents Can Stand Out from the Competition
May 4, 2023
Being a new real estate agent can be intimidating, but it offers unique opportunities to grow your business. By leveraging ...
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What’s all this chat about ChatGPT for real estate agents?
May 2, 2023
What is ChatGPT? ChatGPT (Chat Generative Pre-trained Transformer) is a chatbot powered by artificial intelligence (AI) developed by OpenAI and ...
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How to Flip Homebuyer Objections Into Sales Opportunities
April 26, 2023
High-producing real estate agents understand how to flip buyer objections into sales opportunities. Responding to buyer concerns with professionalism and ...
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Educating Buyers on the ABCs of the FICO Score
April 20, 2023
When working with inexperienced buyers, your expertise builds their confidence. Confident agents make confident clients. Therefore, your advice and knowledge ...
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Staying Connected to Your Real Estate Besties!
April 6, 2023
A solid real estate business is built on relationships and interconnections within your sphere of influence. Unfortunately, the lack of ...
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Take Your Business to the Next Level with a Real Estate Specialty
February 23, 2023
The National Association of REALTORS® provides many opportunities for real estate agents to continue learning and be rewarded with certifications ...
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How One Brokerage Market-Proofed Their Business
February 16, 2023
The following questions and answers summarize Josh Harley, Fathom Holdings, Inc. Founder and CEO’s presentation at the Housing Wire 2022 ...
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Is Traditional Media Advertising Obsolete for Real Estate?
February 9, 2023
The Internet has brought a momentous change to marketing and advertising. Spending on digital advertising continues to skyrocket. This may ...
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Buying Down a Mortgage Interest Rate: Is It Worth It?
February 7, 2023
Your real estate clients who are seeking mortgages at today’s higher interest rates may ask about buying down their rate. ...
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How to Specialize in Helping Military Personnel and Veterans
January 19, 2023
Americans who serve in the military make sacrifices for their country and are thereby entitled to an array of government ...
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Open Houses—Do You Still Need to Be Cautious About Covid-19?
January 12, 2023
Covid-19 precautions have relaxed as the number of cases and severity of the virus have receded. So as a real ...
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How to Safely Shut Off Property Utilities
January 5, 2023
You may need to shut off a property’s utilities in case of a repair, a suspected leak, or an emergency ...
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Remember: Your Insurance Needs Change Over Time
January 3, 2023
Insurance provides financial protection against the possibility of loss. Over your lifetime, your obligations shift, and the types of losses ...
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Growing Your Business in a Down Market
December 29, 2022
Make it Personal Now is the time to move away from generic newsletters and social media posts. Own YOUR brand. ...
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Choosing the Best Model for Your Real Estate Team
December 22, 2022
According to a recent NAR survey, 26% of agents are on teams. In a down real estate market, as agents ...
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Holiday Gift Ideas for Your Real Estate Clients
December 20, 2022
The holidays are perfect for letting your clients know you value them. But choosing the right gifts is important. The ...
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Do The Math!
December 13, 2022
It’s simple. There are two ways to increase your income: sell more homes or lower your expenses. And the easiest ...
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Top 5 First-Time Homebuyer Questions
December 6, 2022
Working with first-time homebuyers presents its unique questions and challenges. Here are 5 of the top questions new homebuyers ask ...
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Up Your Digital Marketing Game with Short-Form Video
November 29, 2022
As a real estate agent, you are your brand; your brand is defined by your values, characteristics, and unique personality. ...
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