Summary: Wendy Forsythe joins the Fathom Realty leadership team as Chief Brand Officer.
CARY, N.C., Feb 25, 2020 — Joshua Harley, Founder and CEO of Fathom Realty announced today that Wendy Forsythe, a well-known industry executive has taken on an expanded role as the companies first Chief Brand Officer (CBO). In her role, Forsythe will be responsible for marketing, industry relations and merger and acquisition initiatives for Fathom Realty, as well as for the portfolio of Fathom Holdings companies, which includes the company’s proprietary technology platform, IntelliAgent.
“Forsythe began working with us as a consultant in 2019 and immediately delivered value. Her track record of growing real estate brands and vision for the future of the industry were skills we wanted to add to our leadership team,” said Harley. “We have quietly built Fathom Realty to one of the top 16 independent brokerages in the country, now it’s time to take the Fathom Realty brand to the next level and Forsythe is the ideal person to lead that charge.”
“I have enjoyed working with the Fathom team over the last several months. I believe the Fathom culture, business model and value proposition represents the brokerage of the future. There are big things ahead for Fathom and I’m excited to be part of journey,” said Forsythe.
Originally from Canada, Forsythe was a long time executive at Royal LePage until she was recruited to the United States by Realogy to be employee number two at the Better Homes and Gardens Real Estate brand. Forsythe was instrumental in the initial launch of that brand and early growth. She also served as the Chief Operating Officer of HomeSmart International, a top five national brokerage company, where she led their corporate office and franchise operations.
“Wendy is a thought leader, a strategic thinker and has a proven ability to execute. Having her at the helm of the Fathom brand, which is poised for tremendous growth is very exciting for us,” said Fathom President and CFO, Margo Fregenal.
Earlier this year, Fathom Realty officially filed its S-1 document with the Securities and Exchange Commission (SEC), intending to list its common stock on the Nasdaq exchange. Fathom is a cloud-based brokerage whose value proposition to agents includes 100% commission plus transaction fee compensation model and a program to grant equity to agents. As a publicly traded company Fathom intends to grow substantially as agents will easily and quickly be able to reap the reward of their equity awards.
“It is an exciting time to be in the real estate industry. Change is happening at a fast pace and brokerage business models need to adapt. I believe the value proposition Fathom is offering to agents represents the future of real estate brokerage. I look forward to bringing my experience and passion to my role at Fathom,” said Forsythe.
About Fathom Realty: Fathom Realty is a national, cloud-based, full-service real estate brokerage powered by its technology platform. Fathom is dedicated to serving agents by providing the industry’s best technology, effective training, and the highest level of support. Agents enjoy a higher net income through Fathom’s flat-fee based commission splits allowing them to invest more money into growing their business. Fathom agents also earn stock grants based on their contribution to revenue and company growth.
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