Goal to better assist underserved community
Fathom announced it has created a Hispanic division to better serve this fast-growing demographic. Flavio Jimenez, a real estate industry veteran, will lead the division in the newly created position of Vice President of Business Development for the Hispanic Market.
After more than twenty years in the real estate and mortgage industry, Jimenez brings a wealth of experience and expertise to this market expansion. His twenty-plus agent team at Source Realty will join Jimenez in enhancing the Fathom presence in Las Vegas, Nevada.
Truly a marketing trailblazer in his community, Jimenez hosts live conferences for real estate investors and The Flavio Jimenez Show on 1460 AM Deportes Vegas every weekday for 18 consecutive years.
“I created Source Realty to provide better representation for this important, but highly underserved, demographic,” says Jimenez. “Partnering with a national team like Fathom, whose desire to invest in the Hispanic community mirrors my own, should allow us to provide the best possible service to the Latino community as we help them with all aspects of their real estate needs.”
“At Fathom, we pride ourselves on placing others first. It is our desire to serve our communities in every way possible, not just through what’s convenient or easy,” said Fathom CEO Joshua Harley. “We recognize that there are many underserved communities in this country, and it’s refreshing to see companies take more intentional steps to address them. However, we believe that the Spanish-speaking community is still rarely talked about in the real estate space, and it’s our desire to fill the void. Our industry needs to evolve in new and creative ways that remove barriers and meet the growing needs and demands of Hispanic homebuyers.”
You can read the full press release here.