As we all know, real estate can be a rewarding career, but it can also be one of the most challenging. We’ve seen it before. Real estate agents who can’t seem to close a sale.
If you find yourself in this situation, it might be time to hire a real estate coach. Real estate coaches show you the ropes and keep you accountable. They may even help you network and gauge your progress.
For an industry like real estate, expert input can mean the difference between a sale and failure. An obvious benefit of having a real estate coach is access to expert advice. An experienced real estate coach who has closed numerous sales is ideal. After all, we listen to those who have proven success.
A proven way to succeed at anything is to set tangible goals. These goals need to follow the SMART formula. SMART stands for simple, measurable, attainable, realistic, and time-bound. The first four are relatively easy. For many of us, it’s the last one we either struggle with or forget.
Procrastination is the enemy of those working for themselves. A good real estate coach will provide you with constant reminders to take steps toward goals. Your coach holds you accountable for meeting these goals within the intended time.
Real-Time Progress Reports
A real estate coach is an objective set of eyes to give you input about improvements in your:
- Sales tactics
- Networking strategies
- Knowledge of the industry
- Sales closings
Knowing whether you’re improving will help you identify areas for adjustment.
Although not the primary benefit, networking can also become easier with a real estate coach. A real estate coach can address your network deficiencies in three ways:
- Your coach can teach you strategies for effective networking.
- Your coach can vouch for you.
- Your coach can introduce you to some of his or her past clients for leads.
Now that you understand the pros of having a real estate coach in your corner, the next order of business is to select one. Generally, a real estate coach can be someone in your area or someone under a real estate training agency.
Local Real Estate Coach
A local real estate coach who is familiar with your market can be advantageous since they know the ins and outs of the area in which you work. The proximity of the coach also makes teaching much more personal and tailored to you, creating a mentor-mentee relationship. However, it’s worth considering that a local coach may not have the same notoriety as an agency coach. It may require some additional legwork and research to find a local coach.
Agency or Brand Real Estate Coaches
Buffini And Co., Proctor, and The Agent Accelerator are some of the most well-known examples of real estate coaching companies. The coaches and founders of these agencies have been in the business for years, offering experience and knowledge. However, their brands allow them to charge more money for their coaching services. So, if you’re on a budget, an agency real estate coach may not be the best option. Also, company coaches likely have numerous clients and may offer live-streamed or pre-recorded webinars that don’t provide one-on-one interaction with a coach. So if direct involvement in your learning process is paramount to you, you may be better off with a local coach.
Jumpstart Your Career: Hire a Real Estate Coach
A real estate coach will keep you accountable and track your progress. You will also be on the receiving end of expert industry advice. Who knows? Your network may even grow because of them. At the end of the day, choosing the right one comes down to your budget and preferences. Either way, a real estate coach may be the solution if you have a client drought.